Solutions

MarkdownAI

Dynamic pricing software that removes cyclical margin pressures from promotions and end-of-season discounts

Trusted by leading retailers worldwide

Trusted by leading retailers worldwide

Elevate Your Strategy with Precision and Impact

5%

Revenue Growth 

15%

Reduction in Unsold Inventory

25%

Increase in Turnover Rate

5%

Revenue Growth 

15%

Reduction in Unsold Inventory

25%

Increase in Turnover Rate

MarkdownAI is the dynamic promotions software designed to support merchandisers through every stage of markdown planning and execution.

Optimize discount levels and markdown prices without tedious manual work to deliver the best possible business outcome from the markdown season. MarkdownAI markdown and promotions software transforms markdowns from a necessary evil to a strategic competitive advantage.

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Put yourself in the driver’s seat, this – and every other – markdown season

Intelligent Customer-Centric Markdown Optimization

01

Higher Margins

Leverage responsive AI to set markdown prices that match real-time demand in order to protect margin as much as possible while still clearing sunset inventory.

02

Customer-Centricity Down to the Individual SKU

Differentiate discounts at the lowest level of granularity for product, customer, promotion, offer, channel, location, and day for improved results and higher ROI.

03

Team Focused on Strategy, Not Process

Markdown planning often overtaxes merchandisers, forcing them to focus efforts on spreadsheets instead of impact. Free the team to spend energy simulating scenarios to grow ROI instead of fixing pricing errors.

04

Efficient Delivery on Markdown Goals

The tool constantly assesses real-time demand and aligns that input with your specific business objectives to set prices that strike the optimal balance between sell-through rates and profit margins.

05

Respect for Your Business Rules and Needs

MarkdownAI integrates seamlessly with current business processes while fully respecting your business rules on discounting and pricing in general, safeguarding brand integrity and customer perception.

06

Impact That Grows Each Markdown Season

The EvoAI pricing engine uses prescriptive AI, which means it learns and improves with each price change. Even better, markdown data informs later assortment and allocation decisions for lower future markdown dependence.

01

Higher Margins

Leverage responsive AI to set markdown prices that match real-time demand in order to protect margin as much as possible while still clearing sunset inventory.

02

Customer-Centricity Down to the Individual SKU

Differentiate discounts at the lowest level of granularity for product, customer, promotion, offer, channel, location, and day for improved results and higher ROI.

03

Team Focused on Strategy, Not Process

Markdown planning often overtaxes merchandisers, forcing them to focus efforts on spreadsheets instead of impact. Free the team to spend energy simulating scenarios to grow ROI instead of fixing pricing errors.

04

Efficient Delivery on Markdown Goals

The tool constantly assesses real-time demand and aligns that input with your specific business objectives to set prices that strike the optimal balance between sell-through rates and profit margins.

05

Respect for Your Business Rules and Needs

MarkdownAI integrates seamlessly with current business processes while fully respecting your business rules on discounting and pricing in general, safeguarding brand integrity and customer perception.

06

Impact That Grows Each Markdown Season

The EvoAI pricing engine uses prescriptive AI, which means it learns and improves with each price change. Even better, markdown data informs later assortment and allocation decisions for lower future markdown dependence.

Here's how real-world companies have achieved a successful markdown strategy, leveraging our powerful MarkdownAI software to make optimal promotional decisions.

Evo is our partner of choice. From the very beginning, it was clear that the Evo PriceAI strategy would deliver above and beyond our expectations. The immediate impact on our bottom line was undeniable.”

Larry Gilbert, Event Network CEO

  • Difficulty anticipating demand
  • Highly seasonal and varied inventory
  • Diverse range of unique products across different locations
  • Short product life cycles
  • Inefficient and manual-intensive pricing process
  • 6% increase like-for-like sales growth
  • 2% increase per-customer sales
  • 5.5 point margin increase
  • Over 300% cumulative revenues compared to the previous year
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We had always seen markdowns as a necessary evil—and a frustratingly inefficient one at that. With Evo, however, markdowns have become a critical lever for change across both inventory management and pricing. Evo changed our whole outlook on markdowns.”

Marcello Pace, CEO of PittaRosso

  • High levels of unsold inventory from legacy collections
  • Outdated inventory clogging shelves and harming brand 
  • Size fragmentation slowing sales 
  • Markdowns no longer having desired impact, even with incredibly high discounts
  • Lack of responsivity to demand in legacy software
  • 14.3% increase in sell-through
  • 21.4% reduction in previous season overstock
  • €4.2 million margin growth
  • 4.1 million more units sold in one season
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Evo has been our top innovation of 2016. An impact that has far exceeded our expectations, delivered professionally.”

Francesco Cavarero, CEO of Miroglio Fashion

  • Slow-selling inventory led to high levels of excess inventory
  • Set of core customers who waited for markdowns to shop
  • Margin sacrificed to unnecessarily high markdowns 
  • Successful markdown seasons were difficult to predict or organize
  • Competing business needs and a lack of organizational alignment
  • 16% volume growth
  • 16.2% revenues
  • 30 p.p. sell-through
  • €12m/season incremental margin
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Ready to up your dynamic pricing strategy and achieve true price optimization?

Let's chat!